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Why Is China's Gen Z Favoring Domestic Products?

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<正>According to China Consumer Brand Development Report 2020,China's Generation Z,or Gen Z,(born between 1995 and 2012),prefers domestic products to imported brands.Take domestic cosmetics brand Xiefuchun for example.Gen Z accounts for 40 percent of its fans,much higher than the proportion of young fans of international brands like Estee Lauder and Lancome.(本文共计2页)       [继续阅读本文]

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Beijing Review杂志2020年第47期
Beijing Review
主办:北京周报社
出版:Beijing Review杂志编辑部
出版周期:周刊
出版地:北京市

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